Life Under the Oak - Behind the Scenes, Aardman Studios
Swedbank's New Brand Concept
The main essence of Swedbank’s new brand advertising concept “Life under the oak tree – a place where life grows“ is to create a special world around the oak. It introduces a community of animated characters who live there – a place portrayed as fertile soil for both people and savings to grow, in line with Swedbank’s vision ”Beyond financial growth”.
The creative idea comes from Swedbank's advertising agency Lowe Brindfors and the film is produced by Aardman Studios. The British production company has won two Oscars for its animations. Among their portfolio are such characters as Wallace and Gromit, Amelie from Montmartre to name the few.